What is it

Haptik is a Generative AI-powered Conversational CRM platform that helps enterprises manage the customer lifecycle. It offers a range of features to streamline support, boost marketing, and fire up sales.

Key features

• Generative AI-Powered Customer Support: 24/7 support powered by Generative AI. It fetches website information based on customer queries and generates dynamic responses with CRM & Web API integration.
• AI Sales Assistant: Facilitates seamless product discovery and delivers personalized purchase recommendations, acting as a virtual sales assistant for buyers.
• Agent Co-pilot: Equips support agents with a contextual inbox, AI chat prompts, pre-loaded customer details, intent detection, and more for efficient and satisfactory query resolution.
• Intelligent Analytics: Provides complete visibility of bot and agent performance to identify and bridge gaps in support. Metrics such as query completion rate, CSAT score, and average query handling time can be tracked.
• WhatsApp CRM & Campaign Manager: Allows for the creation of attractive campaigns on WhatsApp to engage users and increase conversions. It also offers a deep dive into the KPIs of your WhatsApp campaigns to optimize them for better ROI.

Pros

• Improved customer satisfaction and experience
• Increased lead generation and sales
• Reduced support costs
• Personalized customer engagement
• Actionable insights and analytics

Cons

• May require additional training for customer support agents
• Data privacy and security concerns
• Limited customization options

Summary

Haptik's Generative AI-powered Conversational CRM is a powerful tool that can help businesses improve customer engagement, increase sales, and reduce costs.