What is it

Lately is an AI-powered solution that transforms social media content creation and program management. It connects seamlessly to well-known tools like Hootsuite, HubSpot Social, and UpContent, empowering users to harness content effortlessly and maximize their social media reach.

Key features

• AI content creation: Automatically generates and refines social media content.
• Social media analytics: Provides invaluable insights to optimize content strategy.
• Social media marketing: Enables scalable and effective social media marketing campaigns.
• Social selling: Fosters lead generation and sales through social media platforms.
• Video autogenerator: Simplifies the creation of captivating social media video clips.
• Seamless integrations: Connects effortlessly with popular tools like Hootsuite and HubSpot Social.
• Diverse industry suitability: Perfectly tailored for businesses across various sectors.

Pros

• Streamlined content creation with AI assistance.
• Data-driven insights to power content strategy.
• Enhanced social media marketing with scalability.
• Lead generation and sales through social selling.
• Video content creation simplified with autogeneration.
• Versatile integrations with leading tools.
• Suitable for businesses in diverse industries.

Cons

• Potential bias in AI-generated content.
• Cost may be a factor for some businesses.

Summary

In essence, Lately empowers businesses to excel in their social media endeavors. Its AI-driven content creation, social analytics, social media marketing, social selling, and video autogenerator, coupled with seamless integrations, revolutionize social media content creation and program management.