What is it

Simple Analytics is a web analytics platform that emphasizes privacy and protection. It is EU-based and hosted, fully GDPR compliant, and does not use cookies, making it an attractive choice for websites with stringent data privacy requirements.

Key features

• Privacy-focused: Simple Analytics is designed to comply with all privacy policies including GDPR, PECR, CCPA, and more.
• Simple User Interface: It provides insights through an easy-to-use dashboard.
• AI Chat: Users can chat with AI for their analytics instead of going through reports.
• No Personal Data Storage: The platform does not store any personal data about visitors.
• Goals-tracker and Events Explorer: These features allow users to track important events and conversion funnels.
• Lightweight Script: This increases website speed.

Pros

• Data Privacy: Ideal for organizations that prioritize data privacy and do not want to use Google Analytics due to its data collection practices.
• Ease of Use: Suitable for users who want a simple and intuitive analytics dashboard.
• AI-Powered Analytics: Perfect for users who want to leverage AI for their analytics.
• Event Tracking: Great for users who need to track specific events and conversion funnels on their website.
• Website Speed: Ideal for users who want a lightweight analytics script that does not slow down their website.

Cons

No cons mentioned in the provided content.

Summary

Simple Analytics is a privacy-focused web analytics platform that offers a comprehensive set of features for businesses and organizations prioritizing data privacy. An easy-to-use interface, coupled with powerful AI-powered analytics and robust event tracking capabilities, makes it a compelling alternative to Google Analytics.